Foods and beverages for Tourism & XOCT industry is a professional B2B exhibition forum for the HORECA industry, conducted according to a proven formula and with proven effectiveness.
Close specialization in the field of tourist catering and the XOCT industry.
In the "heart" of the seasonal complexes - close to the representatives of the tourism industry.
Excellent attendance only by professionals, no casual visitors. Key employees and decision-makers are PERSONALLY invited to the forum.
A continuously developing project with: up-to-date databases for the tourist sites, their potential and key employees; trained and motivated organizational team working directly in and with each tourist site; responsible attitude towards each participant in the event.
For successful and effective participation in the forum, you can choose different forms of presence in the social networks of Food and Beverage for tourism & XOCT industry:
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General presentation
A brief general presentation of the participants on the Facebook and Instagram pages of the event. The presentation of each exhibitor is in a group with other participants and includes an announcement about the subject of activity and presentation during the forum.
Deadline for submitting materials: HNT Modern City - Sofia - by 7.02.2025; HNT Blue Summer - Golden Sands and Sunny Beach - by 14.03.2025 (after the specified deadlines, materials will not be accepted).
The presentation of the companies will happen in the period: HNT Modern City - Sofia - 12.02 - 11.03.2025 and HNT Blue Summer - Golden Sands and Sunny Beach - 21.03 - 27.04.2025.
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Product presentation
Includes 2 additional (outside of the general presentation) product-specific posts on the event's Facebook and Instagram pages.
For each publication, the company sends specific information - text (up to 300 words) and photos (up to 5).
Deadline for submitting materials: FBT Modern City - Sofia - until 7.02.2025; FBT Blue Summer - Golden Sands and Sunny Beach - until 14.03.2025. (materials will not be accepted after the specified deadlines).
The product presentation takes place in the period 12 .02 - 11.03.2025 / 21.03 - 27.04.2025.
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Faces and Meetings - NEW!
The section presents people - famous and/or established professionals from the HORECA industry - chefs, culinary experts, consultants and others who will attend the events, at the stands of the companies-exhibitors (or will be visitors to the exhibition). The goal is to attract attention both to the event as a whole and to the presentation of the specific company. The section will present the professional with an article - an interesting personal and professional story (the text is prepared jointly by the organizer and the company-exhibitor) and photo material, announcing the upcoming meeting within the framework of the event.
An announcement (150 – 160 words) is published on the forum's Facebook and Instagram pages with a link to the entire material, posted on hnt-bg.com - Media section.
The column is also presented in HORECA news, reaching more than 3500 touristic and HORECA sites in the country with 7 editions planned for 2025.
If you plan to have a professional with the described profile present at your stand, please contact us without hesitation so that we can prepare the most suitable presentation together.
The column is implemented during the period: HNT Modern City - Sofia - 12.02 - 11.03.2025 and HNT Blue Summer - Golden Sands and Sunny Beach - 21.03 - 27.04.2025
Deadline for submitting materials: HNT Modern City - Sofia - by 7.02.2025; HNT Blue Summer - Golden Sands and Sunny Beach - by 14.03.2025 (after the specified deadlines, materials will not be accepted).
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
Possibilities for effective communication and presentation in the entrance spaces of the forum (during the event):
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Presenting of advertising clips - only for Sofia
The ballroom of Grand Hotel Millennium Sofia has three large video screens, each measuring 350 x 211 cm (16:9). During the event, advertising clips of the participants, as well as of companies that do not have positions/presence in the forum can be broadcast on the screens. The clips will be shown without sound, arranged in a playlist, with the number of broadcasts depending on the number of clips and their duration.
Minimum number of broadcasts in the interval 11.00 - 17.00 - 36. Clips can be of different duration - up to 60 seconds and up to 180 seconds. The service will be active only with a minimum of 10 requested clips by companies.
Deadline for submission of materials/clips - 28.02.2025 (materials will not be accepted after the specified deadline).
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Banner position
Possibility to participate with an advertising banner in the entrance spaces of the forum. Positions are limited and are filled on a first-come, first-served basis.
Each company positions its own banner on the day of the forum and under the control of a person from the Organizer's team.
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Advertising cube - display - NEW!
Advertising cube displays are vertical totems built from 6 cubes measuring 30 x 30 x 30 cm. With their 24 advertising walls, the displays are an excellent form for advertising and offering guiding information. Advertising cube displays are made of durable PVC and are branded with stickers with high-quality digital printing.
Up to 10 advertising cube displays will be located in each location - in the entrance areas and in the exhibition halls.
You can see the design of the advertising cube displays, rental conditions and prices in the Equipment/OBORUDVANE file.
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Promoter position
An opportunity for each company to position its promoter in the entrance spaces of the forum. The promoter can distribute advertising materials, direct visitors' attention to the relevant stand, without violating the general rules of the forum. Positions are limited and are filled on a first-come, first-served basis.
Each company positions the promoter on the day of the forum and under the control of a person from the Organizer's team.
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Promoter from the Organizer’s team
The organizer of the forum can offer the help of prepared and suitable promoters to the exhibitors. Promoters may take up a position in the entrance spaces or at the exhibitor's stand.
Deadline for promoter application: FBT Modern City - Sofia - until 21.02.2025 / FBT Blue Summer - Golden Sands and Sunny Beach - until 4.04.2025 (applications will not be accepted after the specified deadlines).
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You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
Take advantage of the opportunity to reach your customers weeks before the forum itself. Pique their interest and generate more visits to your stand.
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Catalog Top products and technologies
The catalog is aimed at hoteliers and restaurateurs and contains a presentation of new products of the exhibiting companies and the stand where they can be found. The catalog is provided in advance of the event, at each site, together with the invitations to the forum.
The catalog enables the exhibitors to announce in advance all the most interesting moments/elements of their participation in the exhibition - presentations, demonstrations, show cooking and others. Each page contains: a photo of a product, a company logo, a brief description of the product/technology.
To see an example page, click HERE.
Technical requirements: It is necessary to send a photo of the product in pdf, tif or jpg, company logo in the same formats and a description of the product up to 50 words. Product photo size - 60 x 90 mm with a resolution of 300 dpi.
Circulation: The document will be printed in a circulation of 1500 copies for Sofia and 2500 copies for Golden Sands and Sunny Beach.
Deadline for receiving the files - 14.02.2025 for Sofia, 21.03.2025 for Golden Sands and Sunny Beach. Each page will be sent to the exhibiting company for approval.
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Front cover of the Top Products and Technologies catalogue - NEW!
The catalogue of the event will reach more than 1500 HORECA sites in Sofia and more than 2500 sites in Golden Sands and Sunny Beach. The front cover is the visual that each recipient will come “face to face” with.
Any exhibiting company that wishes to purchase the most visible part of the catalogue can offer its advertising design proposal.
You can see an example cover of the catalogue HERE.
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Visitor's GUIDE - NEW!
The Visitor's Guide is a kind of index sheet/folder that each visitor to the event receives. The Guide provides information about the presented product groups and the specific companies offering products in these groups. The companies are indicated by their logos and stand number. The Guide is an excellent tool for directing visitors to the stands of the companies that have applied for participation.
The following 8 product groups have been defined: meat products; dairy products; bakery and confectionery; beverages - beer, wine, concentrates; beverages - vending, coffee and tea, water and juices; fruits and vegetables, canned and frozen foods; host - hygiene and cosmetics; host - kitchen equipment, tableware, textiles.
Deadline for receiving files with company logos and indicating the desired product groups for participation: HNT Modern City - Sofia - by 14.02.2025; HNT Blue Summer - Golden Sands and Sunny Beach - by 21.03.2025. (after the specified deadlines, materials will not be accepted).
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
HORECA news is an upgrade of the previous mailing campaigns of the event (implemented immediately before and after the forum).
HORECA news will have 7 editions (February - May; October - December) and will be sent to more than 3500 Bulgarian tourist/HORECA sites throughout the country, concentrated in the regions where the event is held.
It will announce the events Food and Beverages for Tourism & HOST Industry with different profiles and locations: HNT Modern City - Sofia; HNT Blue Summer: Golden Sands and Sunny Beach; HNT White Winter: Bansko and Pamporovo; 4 seasons.
The newsletter will present the most interesting highlights from upcoming and past events, will provide an opportunity to present individual companies and brands with articles and logo placements, will contain a section with important operational news from the HORECA sector in the country.
Each exhibitor can participate in HORECA news by sending a text of up to 300 words, up to 5 designs/visuals and a logo.
Deadline for submitting materials: by the 10th of the month selected for publication.
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
Publishing the company logo in the following key forum communication materials:
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1. Invitation - circulation of 1500 copies for Sofia, 2500 copies for Golden Sands and Sunny Beach;
2. Top products and Technologies catalogue – circulation of 1500 copies for Sofia, 2500 copies for Golden Sands and Sunny Beach;
3. Presentation wall - located in the entrance spaces of the forum. Visible to all visitors and a favorite photo spot;
4. The newsletter HORECA news;
5. Social media channels of the forum..
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
For a better and more efficient presentation during, before and after the forum, each participant can request the use of a marketing package. Each service can be ordered separately, and when using the specified packages, exhibitors get a significant price advantage.
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Make your choice from the following options:
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You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
For two decades now, the Food and Beverage for Tourism & XOCT industry exhibition forum has been bringing together strategic business partners in the HORECA industry.
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Through intensive business conversations, attractive culinary demonstrations, contact with innovative technologies and systems, manufacturers and traders present products and services to representatives of tourist sites - hotels, restaurants, bars, trading companies.
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Known, expected and necessary for the tourism industry, Food and Beverage for Tourism & XOCT industry is a space that gives the opportunity to achieve concrete results - forming new contacts, establishing sustainable partnerships, achieving maximum sales, positioning brands, familiarity of companies and brands.
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Since its creation, striving to be the best platform for business contacts on the eve of tourist seasons, the event has grown and developed, adding new activities in order to meet the demands of exhibitors and visitors.
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WHERE?In 2025, you can visit Food and Beverage for Tourism & XOCT Industry in 5 different editions and locations:
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Modern City: Sofia - March 12, 2025, Millennium Grand Hotel
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Blue Summer: Golden Sands - April 23, 2025, International Hotel
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Blue Summer: Sunny Beach - April 29, 2029, Dreams Sunny Beach Hotel
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White Winter: Bansko - November 2025, Kempinski Hotel Grand Arena
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White Winter: Pamporovo - November 2025, Pamporovo Congress Center
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4 seasons: Pavel banya / Hisarya - March, 2025l
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HOW?Food & Beverage for Tourism & XOCT Industry is a one-day business forum with the following opening hours for visitors:
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Modern City: 11:00 am - 4:00 pm
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Blue Summer: 11:00 am - 4:00 pm
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White winter: 11:00 am - 4:00 pm
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4 Seasons: 2:00 pm - 6:00 pm
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Entry is free (free of charge) for all representatives of the tourism industry and the HORECA sector. At the entrance to the event, our team will ask you to register, stating your name, position and site/facility where you work or to leave your business card.
If you need additional information, please review the FREQUENTLY ASKED QUESTIONS section or contact us at the coordinates on the website.
We look forward to seeing you again in 2025!
Why visit Food & Beverage for the Tourism & XOCT industry?
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Check out the top five reasons:
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You will find under one roof a rich and varied palette of products and services necessary for every tourist site.
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You have the opportunity to receive specialized and updated HORECA proposals and specific offers, meeting both standard needs and expectations for adaptability in terms of innovations and trends in the industry.
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Just before the start of the tourist season, you ‘check your professional watch’ in direct business conversations and discussions with exhibitors and colleagues.
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You save your most valuable resources - funds and time, by holding effective meetings and exchanging up-to-date information with your real/exisitng and potential business partners within just one working day!
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You experience fruitful working hours in an invigorating atmosphere of irresistible tastes, captivating aromas, curious novelties and positive emotions!
We present to you meetings, interviews and everything most interesting from the world of the HORECA branch! (only in bulgarian language)
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18-11-2024
"Именно зимният сезон е момента, в който ще демонстрираме пълната гама от напитки, която предлагат вендинг машините на illy – капучино, марочино, горещ шоколад, чай и още много други!"
Разговаряме с Милко Милков, собственик и управител на Сити Вендинг!
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11-04-2024
"Осигуряваме вендинг бариста, който работи 24/7, 365 дни в годината!"
Разговаряме с Милко Милков, собственик и управител на Сити Вендинг!
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8-03-2024
"Показваме водещи решения и иновации, разработени специално за ХОРЕКА бизнеса!"
Разговаряме с Радослав Сапунджиев, Акаунт мениджър от Торк, марка на Есити!
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7-03-2024
"Работим с иновативна и улесняваща ХоРеКа сектора технология."
Разговаряме с Николай Цветанов, основател на TOP Meats!
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6-03-2024
"Когато сте в настроение за морски дарове, ние винаги сме тук!"
Разговаряме с Анна Тодорова – Мениджър продажби в Перфекшън Фудс!
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5-03-2024
"Предоставяме качествената суровина, с която заслужават да работят българските шеф-готвачи."
Разговаряме с Любомир Гаджев, търговски представител, един от първите служители в ЕОС-ЛД Дистрибюшън.
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23-11-2023
"На щанда си ще предложим най-голямото разнообразие от хотелски текстил, покриващ нуждите на всеки хотелиер"
Разговаряме с Надка Русева, Търговски директор в Диоген ЕАД (Част 2)
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15-11-2023
"Нашите продукти имат редица позитиви за ХОРЕКА сектора"
Разговаряме с Николай Цветанов, основател на TOP Meats (Част 2)
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14-11-2023
"С по-малко правим повече"
Разговаряме с Десислава Сулцер, Акаунт мениджър от Торк, марка на Есити
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13-11-2023
"Стараем се да бъдем нестандартни и да предлагаме възможно най-доброто качество"
Разговаряме с Венелин Савов – Търговски Представител на Про ХоРеКа ООД
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10-11-2023
"Предлагаме повече достъп и избор на качествени продукти"
Разговаряме с Григор Рахими, управител на Спринг Форс ЕООД
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9-11-2023
"Обърнати сме изцяло към ХОРЕКА бранша"
Разговаряме с Надка Русева, Търговски директор в Диоген ЕАД (Част 1)
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8-11-2023
"Съчетаваме традиционните с най-добрите иновативни световни кулинарни практики"
Разговаряме с Николай Цветанов, основател на Top Meats (Част 1)
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7-11-2023
"Грижим се българските кулинари да са запознати със световните тенденции и да могат да се движат в крачка с тях!"
Разговаряме с Мария Гильова, копирайтър/маркетинг специалист от ЕОС-ЛД Дистрибюшън
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6-11-2023
"Кашкавал „Ревански“ и сирене “Тополов“ носят усещане за корени, за семейство и дом"
Разговаряме с Цветан Ревански, Управител на Млечни продукти Сакарела
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25-04-2023
"Дори напрегнатата работа е удоволствие за нашия бъзонаден екипаж."
Разговаряме с Димитър Платов - съосновател и собственик на Бъзонада ООД (Част 2) ...
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25-04-2023
Вендингът - 24/7 - иновативно и естественото продължение на ХоРеКа
Разговаряме с Милко Милков, собственик и управител на Сити Вендинг ...
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24-04-2023
Автентична италианска атмосфера, автентичен еспресо вкус
Разговаряме с Йордан Василев и Симона Василева, управители на Гран бар GRAN BAR - официален представител на кафе MILANI за България ...
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24-04-2023
Бъдещето - на щанда на ЕОС-ЛД Дистрибюшън - EOS Horeca
Разговаряме с Теодор Тодоров, управляващ съдружник на ЕОС-ЛД Дистрибюшън (Част 2) ...
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20-04-2023
"Има тенденция да се търси и избира по-качествения продукт."
Разговаряме с Веселин Славов - Изпълнителен директор на Ифантис България ...
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12-04-2023
"Ще докажем, че нашите продукти са перфектни за ХОРЕКА бранша."
Разговаряме с Димитър Платов - съосновател и собственик на Бъзонада ООД - Бъзонада (Част 1) ...
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6-04-2023
"Искаме в България да има висок стандарт на живот и култура на хранене."
Разговаряме с Теодор Тодоров, управляващ съдружник на ЕОС-ЛД - Дистрибюшън - EOS Horeca (Част 1) ...
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5-04-2023
Дестан - когато усилията и мотивацията са във всеки процес, всеки детайл и всеки жест!
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30-03-2023
И тази година водещата световна марка Tork с атрактивно присъствие на ХРАНИ И НАПИТКИ ЗА ТУРИЗМА & ХОСТ индустрия 2023: Синьо лято - Златни пясъци и Слънчев бряг!
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21-02-2023
Ключови въпроси за успешен туристически сезон - търсим отговорите в разговор с Деница Милосавлевич, Ръководител Авиационен маркетинг на „Фрапорт Туин Стар Еърпорт Мениджмънт“ АД, оператор на Летище Варна и Летище Бургас
Как започна 2023 година за Вас? Какво ново се случва в небето над Българското Черноморие и готови ли са Летище Варна и Летище Бургас за летния туристически сезон? ...
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23-11-2022
Пампорово - зимният символ на България - разговаряме с Татяна Маринова, търговски директор на „Пампорово“ АД
Вече сме съвсем близо до предстоящия зимен сезон. С какво настроение ще го посрещнете? Какви са надеждите и страховете Ви в един по-широк и по-дългосрочен геополитически и икономически аспект? ...
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14-11-2022
Модерни и креативни - един откровен разговор с Александър Вранеску - управител на Бъзонада ООД
Те са млади, модерни, креативни и за нас е истинско удоволствие, че ще можем да ги посрещнем като участници в изданията на Храни и напитки за туризма 2022: Бяла зима в Пампорово и Банско! Сигурни сме, че техните продукти не само ...
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14-11-2022
Храните без които българската трапеза не може - интервю с Коста Зафиров, съдружник в Братя Зафирови ООД
Българската трапеза не може без мляко, сирене и кашкавал. Това в пълна степен важи и за всяка блок маса в български туристически обект, за менюто на всеки хотел и ресторант. Затова с радост Ви срещаме още сега с една компания, която ...
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11-11-2022
Какво значи премиум в ХОРЕКА сегмента - откровени отговори от Надежда Богданова, Старши Мениджър Продажби от ЕОС-ЛД
Моля, презентирайте накратко Вашата компания и брандовете, които представяте? ЕОС-ЛД е дистрибутор на качествени продукти в България с над 20-годишен опит на пазара. Предлагаме разнообразни премиум храни за ХОРЕКА сектора и ...
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19-10-2022
Станислав Кубарев - шеф инструктор в Института по кулинарни изкуства пред Храни и напитки за туризма
С над 15 години опит в кулинарната индустрия, шеф Кубарев се отличава с висока креативност и новаторско мислене, и е винаги щастлив да сподели своите знания и умения както със своите студенти, така и със страстните любители на ...
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01-04-2022
Очаквания за предстоящия сезон - Дилян Георгиев, Търговски директор, Хотел Интернационал АД
Получаваме добри сигнали, гледаме напред с надежда за по-спокойна и предвидима среда ...
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28-03-2022
Лято 2022: намерения и предизвикателства - разговаряме с Валя Вълчева, Мениджър Продажби, RIU Hotels and Resorts, Bulgaria
Aдаптираме се към променящата се реалност, за да работим в пълен обем тук и сега! ...
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Facilitate your access to the exhibition halls by registering:
Modern City: Sofia - March 12, 2025, Millennium Grand Hotel - HERE.
Blue Summer: Golden Sands - April 23, 2025, International Hotel - HERE.
Blue Summer: Sunny Beach - April 29, 2029, Dreams Sunny Beach Hotel - HERE.
It takes less than a minute.
As a proven effective platform in the HORECA sector in Bulgaria, Foods and Beverages for Tourism develops and presents a new format - 4 seasons.
In 2024, it will establish itself with a second edition, taking place in 4 tourist centers.
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Profile: 4 Seasons еis a presentation dinner where up to 10 companies have the opportunity to present their products to 20+ top chefs from the respective location.
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Goal: Presentation of new, high-quality, modern, innovative products and services in the field of tourist catering to tourist sites operating all year round (city and business hotels, high-class restaurants).
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How does it happen?I. Tasting part
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1. Each participating company, with its chef or technologist, prepares a tasting plate in a professional kitchen, with which it presents its products and technologies. (The kitchen is located at the venue of the event and is provided by the Organizer of the event). With its tasting plate, the company participates in the collective "menu" of the presentation dinner;
2. A professional team provided by the Organizer serves 20+ portions of the tasting plate to each participant in front of the guests of the event - personally invited top 20+ chefs from the best hotels and restaurants in the respective location;
3. Within 10 minutes, a representative of the company presents the content of the plates, the qualities of the products, the technology of preparation, applicability in restaurants and hotels.
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The tasting part of the dinner takes place within 120 minutes, in two sets of 50 minutes and one break, as each participating company has 10 minutes to present its tasting plate. Total number of presenting companies - up to 10.
For more information - Documents button.
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II. Networking
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After the end of the tasting part, within 60-90 minutes, representatives of the participating companies have the opportunity for direct contact and informal conversations with the guest chefs.
For more information - Documents button.
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III. Exhibition part
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1. Each company participating in the tasting program of the event has the right to an exhibition position in a separate space, in front of or directly connected to the tasting room. The position consists of a table and chairs for the presentation of small samples, promotional materials and the opportunity to talk with guests.
2. The exhibition part is also available for companies not participating in the tasting.
Locations by rays and dates/times of happening:
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May 8 - 9
Ruse - Veliko Tarnovo
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May 15 - 16
Plovdiv - Velingrad
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Working hours / Program
Preparation time - 12.00 - 14.00
Exhibition part - 14.00 - 18.00
Tasting part - 15.00 - 17.00
Networking - 17.00 - 18.30
1. Direct effective meeting with chefs from the best establishments for the respective location. Professional, work, business - the guests are specially selected, individually invited with confirmed presence and familiar with the program of the event and the expectations towards them.
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2. Minimal expenditure of time and resources, when reaching the best sites and the right professionals.
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3. Participation, enabling a memorable presence, new contacts and presentation of products and brands in an attractive and non-standard way.
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9000 VARNA, BULGARIA
45 Slivnitsa blvd., floor 4
00359 88 8294 162
00359 88 7480 066